Privacy Policy

Last updated: 30th Oct 2025

At Morallure Ltd (“we”, “our”, “us”), your privacy and trust are extremely important to us. This Privacy & Cookies Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ensuring your personal data is handled lawfully, transparently, and securely.

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Trading Name: Morallure Ltd Business Structure: Sole Trader Email: morallure.shop@gmail.com Registered Address: 167-169 Great Portland Street, London, W1W 5PF Jurisdiction: England and Wales If you have any questions regarding this policy or your data rights, please contact us at the email above.

We may collect and process the following types of information: a. Information You Provide Directly Your name, email address, billing and delivery address, and contact number. Payment information (processed securely by third-party gateways such as PayPal, Klarna, or Stripe — we do not store full card details). Account information if you create a customer account on our website. Communications sent to us (e.g., customer service emails). b. Information Collected Automatically When you visit our website, we may automatically collect: IP address and approximate location (for fraud prevention and analytics). Device type, browser type, and operating system. Pages visited, products viewed, and time spent on the site. Cookies and tracking data (see section 8). c. Information from Third Parties We may receive limited information from: Payment processors (confirmation of payment success/failure). Marketing platforms or analytics providers (aggregated statistics, never personal data).

We use your personal data only where it is lawful and necessary. This includes: Order processing and fulfilment (payment, shipping, and customer service). Account management and order tracking. Fraud detection and website security. Email marketing, newsletters, and product updates (only if you have opted in). Analytics to understand website performance and improve user experience. Legal compliance, such as tax records and dispute resolution.

Under UK GDPR, we rely on the following lawful bases: Contractual necessity – to fulfil your order and provide requested services. Consent – for email marketing and cookies requiring opt-in. Legitimate interest – to prevent fraud, ensure site security, and improve our services. Legal obligation – to comply with tax and accounting requirements.

We use appropriate technical and organisational measures to secure your personal data: Encrypted HTTPS connections across all pages. Secure third-party payment gateways (we never store card details). Limited access to personal data by authorised staff only. Routine audits and updates to protect against unauthorised access or disclosure. While we take all reasonable steps to safeguard your data, no system can be 100% secure. You use our website and services at your own risk.

Order and transactional data: 6 years (for tax and legal compliance). Marketing data: retained until you unsubscribe or request deletion. Account data: kept for as long as your account remains active. When data is no longer needed, it is securely deleted or anonymised.

What Are Cookies? Cookies are small text files stored on your device that help websites function efficiently and enhance user experience. b. Types of Cookies We Use Essential Cookies – Required for the site to function (e.g. shopping cart, checkout). Performance Cookies – Help us understand how visitors use our site (Google Analytics, etc.). Functional Cookies – Remember preferences such as currency or location. Marketing Cookies – Track activity to personalise ads (used only with consent). c. Managing Cookies You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect site functionality. d. Consent By clicking “Accept” on our cookie banner, you consent to the use of non-essential cookies in accordance with this policy. You may withdraw your consent at any time by clearing cookies in your browser.

We never sell or rent your personal information. We only share data with trusted third-party partners who assist in operating our business, including: Payment processors (PayPal, Klarna, Stripe) Delivery couriers (Royal Mail, DPD, or equivalent) Email service providers (for order confirmations or newsletters) Website hosting and analytics providers All partners are bound by strict confidentiality and data protection agreements.

Some of our service providers may process data outside the UK or EEA (e.g. in the USA). When this occurs, we ensure that adequate safeguards (such as Standard Contractual Clauses or equivalent measures) are in place to protect your information.

You have the following rights under UK GDPR: Right to access – request a copy of your personal data. Right to rectification – correct inaccurate or incomplete data. Right to erasure – request deletion of your data where legally possible. Right to restrict processing – limit how we use your information. Right to data portability – request your data in a transferable format. Right to object – opt out of certain uses (e.g. marketing). Right to withdraw consent – at any time, where processing is based on consent. To exercise any of these rights, contact us at morallure.shop@gmail.com We will respond within 30 days of receiving your request.

You will only receive marketing emails if you have given explicit consent. Every marketing email includes an unsubscribe link that takes effect immediately. Transactional emails (e.g., order confirmations, shipping updates) are sent automatically and cannot be unsubscribed from as they are service-related.

Our website may include links to third-party websites. We are not responsible for their content, privacy practices, or policies. Please review those websites’ privacy policies before providing any personal information.

Our website is not intended for individuals under 18 years of age. We do not knowingly collect or store personal information from minors. 

We may update this Privacy & Cookies Policy from time to time to reflect changes in law or business operations. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

If you have any questions about this Privacy & Cookies Policy, or wish to exercise your data rights, please contact us: morallure.shop@gmail.com We aim to respond to all inquiries within 1–2 business days.